The demographic universe estimates for the 2017-2018 television season as defined and published by Nielsen Media Research.
| Demographic | Population | Share |
|---|---|---|
| Households | 119,600,000 | |
| Persons 2+ | 304,500,000 | |
| Persons 2-11 | 39,660,000 | 13.0% |
| Persons 12-17 | 24,520,000 | 8.05% |
| Persons 18+ | 240,320,000 | 78.9% |
| Persons 18-24 | 28,990,000 | 9.52% |
| Persons 18-34 | 69,640,000 | 22.9% |
| Persons 18-49 | 128,900,000 | 42.3% |
| Persons 25-54 | 120,690,000 | 39.6% |
| Persons 35+ | 170,680,000 | 56.1% |
| Persons 50+ | 111,420,000 | 36.6% |
| Persons 50-54 | 20,780,000 | 6.82% |
| Persons 50-64 | 61,740,000 | 20.3% |
| Persons 55+ | 90,640,000 | 29.8% |
| Persons 55-64 | 40,960,000 | 13.5% |
| Persons 65+ | 49,680,000 | 16.3% |
| Males 18-34 | 34,920,000 | 11.5% |
| Males 18-49 | 64,000,000 | 21.0% |
| Females 18-34 | 34,720,000 | 11.4% |
| Females 18-49 | 64,900,000 | 21.3% |