Lori Watkins
Nov 19, 2025 16:07 EST
Hello,
Where can I find the updated 2025-2026 Universe Estimates for the expanded demos like P18+?
The demographic universe estimates for the 2025-2026 television season as defined and published by Nielsen Media Research.
| Demographic | Population | Share |
|---|---|---|
| Households | 128,100,000 | |
| Persons 2+ | 323,078,448 | |
| Persons 18-34 | 72,000,000 | 22.3% |
| Persons 18-49 | 136,120,000 | 42.1% |
| Persons 25-54 | 125,680,000 | 38.9% |
| Persons 35-49 | 64,120,000 | 19.9% |
| Males 18-34 | 36,200,000 | 11.2% |
| Males 18-49 | 68,020,000 | 21.1% |
| Males 25-54 | 62,490,000 | 19.3% |
| Females 18-34 | 35,800,000 | 11.1% |
| Females 18-49 | 68,100,000 | 21.1% |
| Females 25-54 | 63,190,000 | 19.6% |